3 month after their second round of financing Smarkets is launching its long awaited social betting exchange platform. I have been following thos guys for some time and I would regularly check on their blog if they had launched their service yet.
After RIPs Pikum and Flutter, Smarkets is the third serious player to launch in the "social betting with real money" area. When I say serious I'm refering to the serious money they raised. I introduced you to those 3 players when I wrote the complete review of social betting services.
I haven't managed to get an invite to test the service yet. I asked for one on Twitter, waiting for their answer... Still I took a "logged out look" at the site : the design is cool and the user experience seems to be simple and nice. It's definitely a fresh approach to sport betting.
Here is a video from their launch party where we you can see a quick demo of the service :
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